271 Chris Moyles books and counting

I was in Waterstones in Manchester earlier looking for poetry magazines when my friend pointed out that the radio 1 DJ Chris Moyles had a book out. I'm only vaguely acquainted with Moyles but know that he is loud and shouty, and very radio. What on earth could he have a book out for? On page eight of the book he says something along the lines of, "I'm on page 8, who'd have thought I'd have got this far?" Its basically written by an illiterate 10 year old, albeit one who is published in hardback at £16.99. Bearing in mind it was in the arts and literature section of the shop I couldn't resist asking the assistant if they'd actually sold any of this absurd piece of publishing industry rubbish. I expected him to say "no", but diligently he looked it up on the computer. Waterstones in Manchester has sold 271 copies of this piece of illiterate shit. It's 304 pages are currently number 39 in the Amazon bestsellers chart.